About us
We are the founder and creator of complimentary baby insurance services in Singapore.

We are the founder and creator of Complimentary baby insurance services in Singapore.
Since 2002, we are the market leader and Pioneer in Maternity Insurance, baby & young family financial planning services. We secured tie-up and worked with 7 private Hospitals and several other baby related companies and appointed as their baby insurance provider. Over the years, we have served and consulted by more than 15,000 young parents.
Mr Jake Yu, AIA Master District Director (Financial Services) founded his Insurance Agency in 1994 and has since recruited & groomed many successful Financial Consultants and Agency Managers. He is the founder of “Gift of Love” project and is the first in Singapore to create the concept of complimentary baby insurance.
He has also personally secured tie-ups with 7 private hospitals and several baby-related companies to generate leads for his team of Consultants, thereby boosting their prospecting & sales activities. Jake is also appointed as President of AIA ADC group of 16 Districts for 2020 and 2021, taking on the leadership role to lead a group of more than 400 Consultants & Leaders.
Since 2002, we are the market leader and Pioneer in Maternity Insurance, baby & young family financial planning services. We secured tie-up and worked with 7 private Hospitals and several other baby related companies and appointed as their baby insurance provider. Over the years, we have served and consulted by more than 15,000 young parents.
Mr Jake Yu, AIA Master District Director (Financial Services) founded his Insurance Agency in 1994 and has since recruited & groomed many successful Financial Consultants and Agency Managers. He is the founder of “Gift of Love” project and is the first in Singapore to create the concept of complimentary baby insurance.
He has also personally secured tie-ups with 7 private hospitals and several baby-related companies to generate leads for his team of Consultants, thereby boosting their prospecting & sales activities. Jake is also appointed as President of AIA ADC group of 16 Districts for 2020 and 2021, taking on the leadership role to lead a group of more than 400 Consultants & Leaders.
Our Vision ,Our Mission & Our Values

Respect

Integrity

Team work

Professionalism

Fun & Humor

Commitment

Our Vision
We want to be the insurance agency of choice, dedicated to educating, serving and protecting local families and companies with honest advisory service. Providing one stop integrated financial services that includes health care, legal and other value added services.

Our Mission
We strive to provide every family of our clients with sound financial advisory on wealth protection, accumulation and preservation. We also strive to develop all our Financial Consultants with comprehensive life long education & training services with a strong marketing and lead generation support to ensure their long term success.